Head of Category

Head of Category

Bulla Dairy Foods is 100% Australian owned and operated and has been proudly making dairy products in country Australia for six generations. We are one of Australia's oldest family-owned dairy companies and believe in our brand, our people and take pride in crafting dairy products for the world.

We currently have an exciting opportunity for a Head of Category to join our Marketing & Innovation team. Reporting into the Chief Commercial Officer, you will lead the charge on innovation and strategic category growth. This role offers a unique opportunity to influence Bulla’s 2-5 year roadmap, develop new product platforms, and establish Bulla as a preferred supplier through bespoke category solutions.

Your responsibilities will include:

• Drive Blue Sky thinking and identify profitable product opportunities for the Chilled & Frozen segments.
• Continue to build equity in the Bulla Masterbrand through relevant NPD
• Be an in-house research agency for validating 12-18-month line extensions/rotations
• Collaborate with the marketing team to validate product concepts and support innovation initiatives.
• Oversee the customer planning process across all channels, providing insights for brand and customer strategy.
• Foster a culture of strategic thinking, cross-functional collaboration, and continuous improvement.
• Build and lead a high-performing team focused on consumer insights and shopper behaviour.
• Lead category analysis and development, shaping brand equity and new product initiatives.
• Develop and share a strategic roadmap of trends and products for future growth.
• Collaborate on pricing strategies and promotional frameworks to optimise ROI.
• Participate in leadership forums, including board meetings and town halls.

You will have:

• A minimum of 10 years in Category/Sales/Marketing, with at least 5 years in Category Development or Trade Marketing.
• Extensive experience with innovation processes and ‘stage gate’ methodology.
• Strong analytical skills, with proven success in category performance improvement.
• Exceptional communication, presentation, and negotiation skills.
• Proficiency with data management tools like Aztec, and Microsoft Office Suite.
• Current Australian Driver’s Licence

What we can offer you:

• Hybrid working model with flexible work-from-home arrangements.
• Opportunity for professional growth within a supportive team environment.
• A great cultural environment in a proud, Australian family-owned business
• Short-Term Incentive Program
• Corporate clothing allowance
• Delicious take-home product
• Free parking at all our sites

How to apply:

This is a rare and exciting opportunity within a reputable family business. With great opportunities for personal growth and development, you'll contribute to the success of this iconic household brand with a long history and bright future.

Apply now by “hitting apply” to join the Bulla family.

At Bulla Dairy Foods, we are dedicated to fostering a diverse, equitable, and inclusive culture where everyone feels they belong. We value diversity and the unique contributions of each team member. Our goal is to create an environment where all employees feel valued, respected, and safe, enabling them to perform at their best and reach their potential.