Director of Marketing - [Archived Advertisement]

Director of Marketing

Company

Sheraton Grand Mirage Resort Port Douglas is proudly part of the Marriott International group. Marriott International is the world’s leading global hospitality company, with more brands, more hotels and more opportunities for associates to grow and succeed. With 8,700+ properties, and 31 brands, you’ll find us in your neighbourhood and in more than 139 countries across the globe. Learn more about our company www.Marriott.com Find Your World.™

Location

This iconic Resort is situated between the renowned Great Barrier Reef and the Daintree Rainforest in Tropical North Queensland.  The resort comprises 295 guest rooms, suites and villas. 

Your Opportunity

We are now inviting applications for an experienced and seasoned Director of Marketing. Reporting to the General Manager, this role requires exceptional stakeholder management, attention to detail, strong influencing and communication skills and a collaborative approach. You will also work closely with the Resorts asset owner(s) and the Area Director of Marketing for Marriott International.

Key responsibilities of this role include but not limited to:

Strategy

• Develops an annual Marketing and Sales Communications plan with specific goals and budgets, with a focus on maximising value from digital and traditional media considering segmentation mix and market dynamics.
• Ensures delivery of the Resort Vision. 
• Orchestrates strategic implementation of the hotel’s marketing communications activities.

Planning & Reporting

• Prepares working plans to achieve goals and ensures the M & S teams are fully briefed on goals and progress.
• Determines appropriate budget to support communications initiatives and allocations by hotel business units.
• Reviews and measures marketing activity effectiveness on regular basis and optimises plans according to goals.
• Monitors marketing activities of competitor hotels and trends within the industry and share key learnings on a regular basis.
• Updates hotel Executives on the status of programs ensuring follow-through and property “buy in” on customer service needs.
• Prepares monthly outlook/forecast for related expenses and returns in conjunction with the sales and revenue Leadership to management as scheduled.

Campaigns

• Responsible for developing new product/programs and guest services in all revenue earning departments, consistent with the goal of exceeding guest expectation.

Collateral

• Supervises operations of the in-house designer (or design agency) to ensure full alignment of brand voice guideline and templates.
• Drives the quality and high standards of all sales promotional aids, tools and merchandising items.

Photography

• Directs photography for advertising, collateral and public relations purposes, the advertising agency and the field marketing department at corporate office.

PR

• Implements impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.
• Develops PR-worthy stories to build F&B reputation and hotel image.
• Acts as spokesperson for the hotel and responds to all media requests within 24 hours.
• Sets up protocol and responsibilities for media response and crisis management involving GM, ADM and regional PR team.

About You 

• Minimum of 5 years’ experience working in a similar role is essential, preferably within a 5* luxury hotel environment
• Degree in Marketing or related business discipline 
• Excellent stakeholder management and communication/influencing skills 
• Strong organizational, planning skills is a must 
• Proven experience leading and coaching a team and building a strong culture 
• Full working rights in Australia 

To Apply 

Please apply through Marriott Careers. Shortlisted candidates will be contacted directly. 

Rewards for work, benefits for your lifestyle 

• Relocation assistance available 
• A variety of generous benefits and discounts for Associates, Family and Friends across all Marriott properties worldwide 
• Vast career and learning and development opportunities 
• A generous Incentive program to compliment your salary 
• Wellbeing programs and initiatives 
• Enjoy a relaxed lifestyle within a world-class location 

Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

When you join the Sheraton family, you become a member of its global community. We’ve been a place to gather and connect since 1937. At Sheraton, associates create a sense of belonging in more than 400 communities around the world. We invite, we welcome, and we connect guests through engaging experiences and thoughtful service. If you’re a team player who is excited to deliver a meaningful guest experience, we encourage you to explore your next career opportunity with Sheraton. Join us on our mission to be ‘The World’s Gathering Place’. In joining Sheraton Hotels & Resorts, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.