Network Ten has announced the appointment of accomplished marketing figure Russel Howcroft as Executive General Manager.

 

Based in Melbourne, Mr Howcroft will take responsibility for Network Ten’s operations in Melbourne, Brisbane, Adelaide and Perth and will report directly to Chief Executive James Warburton.

 

Currently, Mr Howcroft is Chairman and Chief Executive of Young & Rubicam Brands Australia and New Zealand and a member of the company’s Global Executive Committee.

 

“After 24 years of working for some of the best agencies, in the world, I am privileged to be given the chance to pursue another great passion. Television is a very powerful and engaging medium and my experience over the past few years have fuelled my desire to work within the television business,” Mr Howcroft said.

 

Mr Warburton welcomed Mr Howcroft’s appointment, describing him as one of the most outstanding advertising executives in the country.

 

“Russel is extremely well connected in the marketing, advertising and media sectors. His appointment will bring new skills and strengths to the Network Ten management team, particularly in the Melbourne market,” Mr Warburton said.

 

Mr Howcroft will assume the position early next year.