Media and Communications Manager - Tasmania

Media and Communications Manager - Tasmania

ABOUT US 
As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check. 

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone. 

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

ABOUT THE ROLE

The Media and Communications Manager is a senior role at AFL Tasmania, responsible for championing and spreading the excitement of football throughout the state.

As a member of AFL Tasmania’s senior leadership team and the national Corporate Affairs team, the Media and Communications Manager is responsible for leading the media engagement, public relations, communications, content, issues management and corporate affairs strategy for the AFL in Tasmania, with one direct report. The role will focus on supporting Game Development, Talent Pathways and local football, to protect and enhance the brand of the game in Tasmania.

At a time when Tasmanian football is experiencing a generational opportunity to flourish, the position will play a key role in proactively sharing the excitement building with the advent of the Tasmanian Football Club, storytelling through owned and earned channels and driving the media footprint of Tasmania’s new community football model.

A DAY IN THE LIFE OF
Key Accountabilities:

• Develop strong relationships with all key media, including regional, metropolitan and multicultural media, to maximise coverage and awareness of the code, its programs and competitions (elite and community); 
• Oversee all internal and external PR channels and identify opportunities to proactively promote the code across both elite and community level
• Media Liaison – be the central point of contact for media seeking information about Australian rules football at all levels, from grassroots programs to talent pathways and AFL, in Tasmania
• Issues Management – Provide crisis and issues support; develop strategy, train staff, be a member of the issues management team and provide advice on managing all communication regarding each issue with media, stakeholders and staff;
• Building strong working relationships across football community and local media
• Media Releases, Media Events – research, write and distribute media releases in line with key business objectives and the calendar of programs across the state. Target all areas of the media including general news, government, education, in addition to sport;
• Lead Content staff member to execute digital media content across platforms to a high level
• Drive the social and media footprint for Tasmania’s new Community Football model inclusive of new regional Premier Leagues and Representative Football
• Provide affiliated associations with media support
• Oversee the AFL Tasmania social media strategy and website
• Support State body leader with any key internal and external communications
• Support with delivery of AFL Tasmania and community football events
• Manage local key media partnerships where applicable
• Work closely with AFL Community Football media manager on national priorities and initiatives

• Play a key role in the AFL Tasmania leadership team in supporting other leaders

OUR IDEAL TEAM MEMBER 
Core Competencies:

• Broad range of skillsets to be able to build AFL’s profile, presence and relevance in the market independently
• Sound knowledge and experience of news and editorial management as well as understanding of the content requirements for news media, social media and online engagement strategies
• Proven experience influencing senior leaders and stakeholders
• Experience leading crisis and issues management with limited support
• Leadership experience - working with leadership team to progress key issues and priorities
• Ability to manage, maintain and develop partnerships with multiple key stakeholders
• Proven ability to develop and implement strategic communication plans

• Knowledge of the AFL or sporting industry particularly at a community level

OUR CULTURE
Please visit www.afl.com.au/careers/our-organisation  

THE PERKS 

• Play The Day Your Way – a flexible approach to your working life
• My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts 
• AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!

Applications Close:  22 September 2024